Lead the team in developing and refining a consistent email design system each season to maintain brand consistency and gain efficiency. For early 2020, the team limited type treatments, established repeatable grid patterns, and leaned into bold headlines and dynamic crop compositions.

Lead the team in developing and refining a consistent email design system each season to maintain brand consistency and gain efficiency. For early 2020, the team limited type treatments, established repeatable grid patterns, and leaned into bold headlines and dynamic crop compositions.

Lead the team in developing and refining a consistent email design system each season to maintain brand consistency and gain efficiency. For early 2020, the team limited type treatments, established repeatable grid patterns, and leaned into bold headlines and dynamic crop compositions.

Partnered with newly available third party outfit shopping functionality to create a seasonal lookbook template, fusing a fashion credible POV with easy shopping.

Designed a shop and email series supporting a higher-priced premium denim line, drawing on Gap’s rich brand heritage. Focus on details and quality.

Storytelling banner teaching customers how to combine tone-on-tone dressing elements. Carousel interaction sits above the product shopping grid, mobile and desktop versions of the site banner as well as a series of emails.

A fast cross-functional effort to launch Gap’s curbside and in-store pick-up program as a response to store closures and COVID-19.

Lead design development end-to-end for a babyGap subscription box service, encompassing the full experience from identity to packaging to microsite to marketing.

Designed logo and initial identity system for Humphry Slocombe, an innovative ice cream brand based in San Francisco.

Adopted social media responsibilities for Gap during an interim timeframe. This is a mix of organic and paid Instagram stories.

Probably my favorite accomplishment at Gap, I was part of cross-functional collaboration to bring personalization at scale to the Gap customer. As a brand positioned around “individual style” rather than a traditional family retailer, basing the homepage landing experience on user preferences allowed for more pointed messaging. This breakthrough has given us an adaptable platform to refine, experimenting with the technology stack, strategic approach, and creative execution over the past few years.

Extending a brand campaign to an online. Interweaving a trifecta of storytelling around the overall concept, the cast, and the product.

Illustrated and designed the Mundane Journeys guide to everyday experiences in San Francisco. Collaborative project with artist Kate Pocrass. Select illustrations and page spreads below.

A series of posters I designed and letterpress printed for a community service project by artist Michael Swaine. For 15 years, Michael rolled a portable sewing cart into San Francisco's Tenderloin neighborhood and mended clothes for free.

More info and a short video about Michael's project here.

Letterpress cards designed and printed for a community service project by artist Michael Swaine. For 15 years, Michael rolled a portable sewing cart into San Francisco's Tenderloin neighborhood and mended clothes for free.

More info and a short video about Michael's project here.

Interactive banners within the shopping experience to educate customer on denim fits.

Original concept sketch and photoplanning documentation below.

Dramatic simplification and re-organization of the Old Navy homepage featuring a more elevated, consistent typographic approach to showcase improved photography . In addition to aesthetic improvements, the redesign featured a new storytelling approach and increased volume of messaging on each page.

It takes a village to implement a big project like this, and as art director, I was very proud of the hard work, strategic thought and dedication of my designers. Collaborating with my team as they concepted, developed and refined the new templates was an extremely gratifying experience.

Long, scrolling homepage allowing for increased content volume and a better showcase for photography.

Divisional pages featuring different storytelling approaches in a consistent, modular template.

A series of 8 emails sent over the course of a one-week promotion, each represented a different storytelling approach including fashion, family, outfitting, customer reviews & blogger partnerships.

This fully responsive email series is displayed here in the narrow, mobile phone-optimized view.

Identity and website for Kavamore Press, a custom letterpress printing business I co-founded in 2008. View the site and our letterpress portfolio here.

Designed and illustrated a poster for a concert benefiting the people of Mali.

Omni-channel since 1999! I was lucky to have the opportunity to design both the seasonal homepage and store windows for The Sak. It was fun to imagine designs that could each work well for their medium but also maintain an aesthetic connection for both customer touchpoints.